Believe it or not, Facebook is beating YouTube on ads at the beginning of a campaign. That's huge. YouTube has been king for years and probably doesn't appreciate this. But despite that, video marketers are ecstatic. &n [...]
With over 60% of Internet traffic going to mobile devices, it's time to catch up on some tips to draw attention. 1) iPhone and Android apps are incorporating more video. Find the most common apps like Facebook get on th [...]
New report from Searchmetrics shows video dominates at least 55% of all keyword searches. And YouTube has averaged 8 out of 10 of those videos. So bottom line: Get Video! Get on YouTube! You need vid [...]
Straight from the horse's mouth, based on Google's Q3 earnings: 1) More Mobile = More YouTube YouTube is the number one site mobile users hit. So to compete on Google, you need a strong YouTube presence. Not just a few [...]
YouTube is launching an ad-free service. But don't panic! If there's any change at all, it'll be more positive for video marketers. Google estimates a $5 billion profit next year from YouTube advertising. & [...]
The best marketing strategies never leave the audiences' perspective. They entice their viewers to a webpage or to call by offering them something. That doesn't always mean a prize- although that still works. It c [...]
It's about that time when consumers start shopping for all the upcoming holidays. And video plays a major part in advertising. But not just in promotion. Information too. 32% of shoppers turn to YouTube fo [...]
Buzzfeed is an online phenom for one reason: its video content. 10 million views from just 161 videos. 6.5 Billion views from 2,760 videos. And only 5% of those views come from their website. That's right. [...]
Facebook is now equivalent in video to YouTube. In some ways surpassing it. With 4 billion views each day. Now they're instating Content ID so that it can protect your videos. 'Freebooting' is pirating video content, and both [...]
Would you watch a movie that has no story? Of course not. Humans are drawn to storytellers. Just look around at all the media. It's the same for your business videos. Grab your viewer's attention with a stor [...]
