It’s about that time when consumers start shopping for all the upcoming holidays.
And video plays a major part in advertising. But not just in promotion. Information too.
32% of shoppers turn to YouTube for shopping inspiration. That means watching product videos from companies.
64% of consumers watch reviews online. From Cnet to Wired, people trust independent reviews of electronics, fashion tips and all other industries.
And we all know the big stat right?
1 in 3 viewers buy a product after watching a video about it.