It’s about that time when consumers start shopping for all the upcoming holidays.  

And video plays a major part in advertising. But not just in promotion.  Information too.  

32% of shoppers turn to YouTube for shopping inspiration.  That means watching product videos from companies. 

64% of consumers watch reviews online.  From Cnet to Wired, people trust independent reviews of electronics, fashion tips and all other industries.  

And we all know the big stat right?

1 in 3 viewers buy a product after watching a video about it.