The best marketing strategies never leave the audiences’ perspective.  They entice their viewers to a webpage or to call by offering them something.

That doesn’t always mean a prize- although that still works.  It could be information. 

84% of all web searches are for info.  One client will search for leaky faucet repair.  Another for computer issues.

Find a way to be an authority.  Offer insights into your business.  Little nuggets that attract an audience without giving away the farm.  

You’ll find that despite telling your clients how to fix their problem, a good portion will still call you anyway.