YouTube is launching an ad-free service. But don’t panic!
If there’s any change at all, it’ll be more positive for video marketers. Google estimates a $5 billion profit next year from YouTube advertising. Despite them lauching an ad-free service.
Even if this service draws millions of Youtubers, you’ll still have tens of millions of potiential viewers. If anything, this new ad-free service will help you weed out non-qualified audiences. Leaving you with viewers more interested in your message.
But ads aren’t the only way to spread your brand. As I explained last time, 84% of searches are for information. Like fixing a computer issue or gadget reviews.
So all in all, nothing will change. As I’ve always advised, the best way to reach your audience is by providing information. Like a carpet company putting out carpet maintenance tips, or a CPA giving tax advice.
And video will always be the best way to deliver your message. Contact me anytime to discuss your marketing.