One word: VideoIn Searchmetrics' latest white paper, they cite video in at least 54% of all web searches. Not surprisingly, YouTube (Google's favorite toy) is present in nearly 84%.So the argument for video is soli [...]
According to current measurements, videos account for almost two-thirds of all Internet traffic.So if you aren't using video, you're only being seen on one-third of the Internet. Probably even less.Cisco forecasts video [...]
With the massive success of YouTube, more sites are coming out with their own video platforms.Instagram: With a maximum of 15 seconds per video, this is not the place for promos. A lot of brands are using this site to s [...]
Not a major news break... Video advertising is the leading tool for marketers, according to NewFronts.2015 Digital Content NewFronts is underway in NY. Attended by the leading marketers in the country. 68% of them [...]
Now that Autoplay is default on YouTube, here are some quick tips to make the best of it.Autoplay is a feature that will automatically link to another video after you've watched something on YouTube. 1) Have several dif [...]
Since you're reading this on a computer or mobile device, I know I have your attention.New Neilsen study claims that the attention span for digital video is almost double that of TV.TV ads only hold viewers attention 39% of t [...]
In an attempt to lure advertisers from online platforms, cable companies are planning to add some form of Pay-Per-View incentive for ads.Most online platforms, like YouTube, require payment for ads only when your video is wat [...]
Google's favorite toy is coming out with one of their own: Video Cards.Your video ad can now have pop up links that connect viewers to your website, other YouTube videos and your company Channel.This is a great way for online [...]
Survey Says...For the first time, marketing surveys show more businesses running video ads on Facebook more than YouTube.Last year, YouTube had the trophy with about 78% compared with Facebook at about 65%. Now (project [...]
Want more interaction with your videos? Of course you do. Interaction means more SEO. And YouTube has a great tool for that: Annotations.You can edit in buttons that will show up anytime during your videos t [...]
