One word: Video
In Searchmetrics’ latest white paper, they cite video in at least 54% of all web searches. Not surprisingly, YouTube (Google’s favorite toy) is present in nearly 84%.
So the argument for video is solid. Now what kind of video do you produce?
84% of all web search is for information. So give your audience info. If you’re a carpeting company, tell us how to remove stains. CPA: give us some tax tips.
As I’ve said before: Give an inch, gain a mile. But your videos have to be good. Viewers have a choice between your smartphone video, or your competitor’s well produced one.