People enjoy watching online videos. The latest statistics don’t lie. The average person spends one-third of their time online watching videos, while 1 in 4 consumers will move on if a company does not embed one on its site.1 Nearly 70% of the content on the internet is video, so you need our Dallas video marketing professionals to get it right—or else you risk missing a lot of users.
For video content to boost conversions and sales, you need to know how to use it. Even an experienced marketer will need to know the message you want to send. It’s, therefore, important to:
- Have a Marketing Objective
Video production and marketing go hand in hand. If your objective is to increase brand awareness, the finished product needs to be viewable on various screen sizes, from desktops to the most popular mobile devices. Then you need to measure performance. Data-analytics tools help gauge viewers’ interaction with your content and identify what increases conversion rates the most.
From here, you can measure viewership vs. conversion, ROI, and other metrics.
- Use Social Media
There’s nowhere else video is more prevalent than social media. Your video marketing strategy must include the major social websites, such as Facebook and YouTube. This helps leverage the interactivity of video and the accessibility of your audience where they are likely to see, share, like, and comment on the content you post. The more people they share it with, the more potential customers you may have.
- Tell the Full Story
In general, consumers don’t like reading manuals or speaking with representatives on the phone. They prefer watching a video. Product videos can do many things, from explaining all the features and specifications to providing demonstrations or testimonials. Video reviews are all the rage, as well. Regardless of the content, be thorough about what to include—viewers retain 95% of what they see, compared to 10% of the information read in text.2
Quality Is Quintessential
A poorly made video leaves a bad impression in a world where first impressions count. High definition, high-quality video content can drive sales, but you want it to be informative and understandable at the same time. Address the consumers’ concerns so they feel your company is trustworthy. Also, keep up with trends, including the use of video with email and embedding videos on websites, so consumers can find everything in one place.
Use Video Production Services
You don’t have to be an expert in online product videos to benefit. Enlist the help of a video production company familiar with using video to build brand awareness. There are different styles and strategies to consider. Your viewers may also be engaged by a story that’s personal, funny, or sarcastic. Uptrend Productions is experienced with helping businesses in all industries represent their products and services, and leverage video for other things, such as training.
Contact us online or call 972-861-2815 today to get started with our Dallas video marketing services.
Sources
