My experience with different customer apps:
CVS: scarily good. It knows when you enter a CVS Pharmacy… My phone buzzes with local coupons based on previous purchases.
I was a little offended at the surveillance at first until I used the coupons to save $…
They also have a function in the app that replaces the need to carry your CVS card with you. Brilliant.
Chili’s: They don’t monitor your movements like CVS, but they keep track of what you buy. How? Because I enter my email address into their table side cash register after a meal. I accumulate points that gets me a free appetizer or dessert.
Both are brilliant marketing achievements in how apps can keep your brand top-of-mind.
Both companies also use your email address for their other marketing campaigns. I’ve received Holiday emails and of course Black Friday Ads.
But hey, I asked for it… 🙂