That is the eternal question.  “User Generated Content” -UGC- is the majority of all video on YouTube.  It’s mostly just phone videos recording the ever-comedic actions of our cats.  

If you’re a business looking to make a splash on Youtube without spending money, then UGC videos might be tempting.  Simply point your camera phone toward your face and record.

But let me ask you something: have you ever seen cars on the road that are spray-painted?  Who are they fooling?  UGC videos are just like spray-painted cars.  

If you want to be seen as a professional business, then you need professional video.  Pros know the technology.  We know how to target your demographics.  And in the end, we make your company look good.  But unfortunately you’ll still have to compete on YouTube with those darn cats!