46% of shoppers say videos on social media influenced their buying decisions.
Branded social videos are incredibly in now. Central Market releases branded recipe guides via Instagram. Airbnb has great social marketing despite some recent setbacks.
Brightcove recently released The Science of Social Video: http://go.brightcove.com/marketing-social-research-US
In it they list countless polls of consumers that show the importance of social videos.
But what’s also important is fitting the platform.
The most popular sites are Instagram, Facebook, YouTube and Twitter. Each site has specific pixel sizes that are most successful.
So social media videos are important. But so are professional social videos.