No I’m not talking about hypnotizing your audience.

84% of all web searches are for information.  So if you’re not offering information that people want to hear about, your videos are only being found by 16% of web searches.

So offer your audience something.  Attract them with information they want to hear.  An appliance store could offer tips on maintenance.  A CPA could offer general tax advice.

Then after you tell them what they want to hear, you hit them with your logo and contact info.  Because what’s been proven are customers’ loyalty to brands they trust.

So earn your audience’s trust and rake in the loyalty.