There are so many businesses putting videos on YouTube but few are actually reaching their target audience.

That’s the fallacy of online video marketing.  The more ‘views’ you have on a video matters very little.  What matters is that your videos are reaching your qualified viewers.

Qualified viewers are those who have a vested interest in your video content.  Those viewers will subscribe to your YouTube channel (very important) and will share links to your videos (extremely important).  Especially through other social media outlets- all of which are getting more engaged with YouTube!

Then Google will know your company is an ‘Authority’ on your industry and your SEO will go through the roof.

It takes time to acquire Qualified Viewers and even longer to become an Authority.  But once you do, your company’s online marketing will be on easy street.