iPhone vs Pro Cameras: Thinking of shooting your own video for your business? Budget conscious execs look at their phones and ask “Can it?” Not really. Obviously, results are key. So if video quality isn’t key to your desired results, try shooting videos on your iPhone. But compare that to commercials on TV or professionally produced media and you’ll see the difference. First: cinema lenses. We use lenses that Hollywood uses. Secondly, audio quality. We have microphones found in radio/TV stations. Finally: dollies, cranes etc. The use of a dolly or crane takes your videos to a new level. If you use an iPhone, all you have is your hand 🙂