Sheryl Sandberg has a few thoughts on video. Author of Lean In, she is Facebook’s Chief Operating Officer.
She spent most of her video chat at Viva Technology Conference talking about video marketing.
She assured her audience that video is- and will be- the best marketing tool for companies.
“It has to work with the sound on or off.”
“You need to put your key point up front, in the first two to three seconds.”
“You want to create natively.” Meaning use Facebook, Twitter, Instagram, etc, for their particular features or demographics.
“It has never been a better time to be a marketer.”