One of the most popular web browsers has a big update for video.

Starting January next year, if your video ad autoplays, Chrome will block the audio.  

Lots of users are applauding this move, since it is annoying when videos start playing automatically.  We’ve all been there.  We’re web surfing at the office with our speakers accidentally turned up.  And a video from another browser tab autoplays.  

But critics argue it could be Google trying to conquer the last vestiges of digital advertising- since it owns almost all of it now.  

Gizmodo published a report from the Internet Advertising Bureau, which says 26 percent of desktop users and 15 percent of mobile already use an audio blocker.  

What are your thoughts?  Should we block audio from advertising until we want to watch?